I am an expert-level print designer. I design books, magazines, and brochures with great attention to detail, speed, and high quality. I also am an expert at large format printing, environmental graphics, direct mail, organizational stationery, and signage. From business cards to billboards, I have done it all!
brand
I am an expert-level brand manager. Not only do I create unique business identities, but I also make comprehensive brand guidelines, any logo file version a client could ever need, and elegant stationery (forms, letterhead, business cards, menus, signage, coupons, direct mail, brochures+).
digital
I design web graphics and social media posts (animated and static). I am particularly good at creating web ads for clients, working with a small space but getting the best message for the click. I have worked with Sitecore SXA for website design. I can work on email campaigns, working within CRMs, utilizing HTML.
people are saying …
“You’ve brought Mid-America Arts Alliance’s branding into the future.”
“April is an inventive & practical designer who produces award winning work. Given high expectations and narrow perameters she comes up with elegant solutions!”
“April has produced some very good pieces for the Visual Arts and Humanities division. When given the time, flexibility and freedom to step outside the box, she delivers excellent collaterals we are proud to claim.”
“The design is so nasty and edgy — I love it!”
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hey_apro
about April
My coworker always called out ‘hey April!” which eventually turned into “heyapro!” It stuck.
I am a mom of a rambunctious toddler, animal lover, ’90s music fan, Royals dork, and art enthusiast. I break out into song randomly. I’m into mid-century modern design (before it was cool again), modern art, and classic fonts. “Slab serif” is fun to say. I collect bumper stickers and political buttons dating back to the ’70s. I love modern museums and old libraries. I’m indoorsy, but love a walk to the park or a trip to the beach. I grew up in the Carolinas and always feel inspired by the ocean. I respect KC BBQ, but North and South Carolina can’t be beaten in my mind. And I can’t turn down an Ikea run!
My amazing clients:
AltCap
Paterini & Associates, Inc.
Green RX packaging
Gloss RX
YesterNow Vintage
Dave's Shutters and Blinds
Dazium Design Soiutions
HumaNature Salon
Kansas City Kansas Police Department
Kemper Museum Gift Shop
UMKC's Hand Print Press
U.S. Regional Arts Organizations
Mary Kennedy Associates
Sonja Stoskopf & Associates
Leslie Zimmer
Rebecca Blunk (former director of the New England Foundation for the Arts)
