AltCap collateral

I was contacted by an old friend and former colleague to work on some print collateral for her current organization, AltCap. I immediately appreciated the stories I read about the entrepreneurs and small businesses that AltCap’s program helped survive the pandemic and thrive now. They will expand their program to Houston and Los Angeles, so I am helping them with new collateral to introduce AltCap to new funders, partners, and participants. I love running with their unique brand and developing it more as we create new pieces.

Gloss RX brand

I created the identity for Gloss RX, a micro-aesthetics bar. The client wanted something upscale but also with a little sass. The font was inspired by fashion magazines. The clients favorites colors and interior design are navy, black and gold, so I used that palette to create a sense of glam.

 

Living Unbound

 In 2019, I relaunched Living Unbound magazine with a fresh look, and a new concept focused on lifestyle. A supporter of Unbound cherishes learning about other cultures and countries and wants to try new things, read new books, and travel. This magazine caters to that person. In 2020, I worked on taking the print version of Living Unbound to an online platform. We used Sitecore SXA to create modules to build the site and make it easier to add content. This was to engage our audience more with more frequent stories and lots of rich photography and video. Click to read the print version online. Click to see the digital version.

 

M-AAA rebrand

While at Mid-America Arts Alliance (M-AAA), I had the pleasure to work on upgrading the organization’s look. It was a huge project for one person but I loved every step and learned a lot along the way. I worked on building signage, wayfinding, new stationery — basically a new everything. It also happened to coincide with M-AAA’s 40th anniversary. So, we launched the new look during the celebration of the 40th anniversary. And on top of all of this, I created a short documentary about the organization’s founding.

exhibition design

During my time at Mid-America Arts Alliance, I was privileged to work on 4-6 art and humanities exhibitions each year. These were usually scaled-down versions of national exhibitions that traveled to small, rural, or underserved communities, giving them access to arts they might not otherwise have. I designed brochures, text panels, children’s activities, and gallery guides for each exhibition. I was exposed to great art and artists like Roger Shimomura and Sister Corita. I also worked as the photographer for Frank Lloyd Wright’s Samara exhibition. I visited the home and participated in the interviews, which was an amazing experience while designing exhibition collateral.

My favorite exhibition was the Return of Yellow Peril: A Survey of the Work of Roger Shimomura, 1967– 2007. Roger liked my design so much that he hung the signage in his garage/studio. His stories and images were so powerful. Working on this exhibition as a young designer was a true privilege. The brochure design was honored at the American Association of Museum Awards.

 

unbound visitor experience

In 2019, before the pandemic hit, Unbound planned to have a grand opening of a visitor experience, built in their warehouse. Dimensional Innovations laid out a basic concept, and then the project came to me. I began by writing and exhibit script and mapping out content. Then I matched that to photos from around the world, and designed large format graphics. I designed the wall placement, a media room with a doorway referencing India, all of the paint planning and matched those paints to Unbound’s brand colors. I also coordinated where all the electric and lights would be located, including purchasing the lights. I even installed lights myself on the exhibit walls. I also designed 3 wood walls with different materials to add texture. I made a large floor graphic of pine needles (a sign of welcome in Latin America) in the shape of the Unbound logo. I also chose the floor finish. As you can see, it was a lot of work, but the space looks wonderful and tells Unbound’s story.